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Asda and Aldi overtake supermarket rivals - Kantar

02 Apr 19

LONDON (ShareCast) - (Sharecast News) - Asda moved up to become the second largest supermarket in Britain in recent weeks, while discounter Aldi overtook Morrisons in terms of shopper numbers.
Wall-Mart owned Asda\'s sales grew 0.1% in the 12 weeks to 24 March compared to the equivalent period last year and it grabbed a market share of 15.4%, according to data compiled by Kantar.

Kantar said Asda\'s performance has been fuelled by attracting a greater number of affluent households and shoppers making more regular trips.

This saw it overtake Sainsbury\'s 15.3% market share as its total till roll shrank 1.8% year on year. Hoping to persuade competition authorities to allow their merger, Sainsbury\'s and Asda last month offered to sell up to 150 supermarkets, plus a number of convenience stores and petrol stations, to another grocery rival or a new entrant.

The only other major grocer to struggle in recent weeks was Morrisons, where sales fell 0.1% giving it a market share of 10.3%.

German-owned discounter Aldi welcomes 13m households to its stores in the past 12 weeks, which was more than at Morrisons. Aldi achieved a record market share of 8.0% but remained in fifth place in terms of spending, as while it had more households shopping at its stores, these were smaller and/or cheaper shops.

Fellow discounter Lidl was the second fastest growing supermarket, with sales growth accelerating to 5.8% thanks to strong growth was seen in bakery goods, frozen foods and biscuits. Lidl\'s market share grew 5.6% from 5.3% a year ago.

Among the \'big four\' supermarkets, Tesco enjoyed the strongest growth, up 0.5% but still saw its market share shrink to 27.4% from 27.6% a year ago due to the rise of the discounters.

Fraser McKevitt, consumer head of retail and consumer insight at Kantar, pointed out that the number of sales Tesco completed through a deal increased to 40.1%, which was notable at a time when the level of promotion across the grocery market has fallen to less than 31%, the lowest in a decade.

The overall grocery market saw sales growth of 1.4% during the 12-week period.

Ocado\'s market share reached a new high of 1.3% after growth of 5.5% in the period.

Said McKevitt: \"As both Ocado and Co-op have announced new West London-based rapid delivery systems in the past month, it\'s clear they are eyeing up the 46bn market of less than 30 top-up shops - of which only a fraction are currently home delivered. However, it remains to be seen if this can be successfully rolled out beyond these initial small areas.\"

Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.


Market Data

Currency UK Pounds
Price 181.65p
Change Today 1.45p
52 Week High 269.40p
52 Week Low 176.90p
Volume 8,795,937
Shares Issued 2,399.88m
Market Cap 4,359.38m


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